Roundup: September 14 2022

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Roundup Synopsis

Taken From Branding Iron 308 Fall 2022.

September’s Roundup saw the L.A. Corral welcome guest speaker George Geary as he cooked up a delectable feast for the palette of our nostalgia, guiding us on a trip down one of California’s best memory lanes. A celebrity chef with experience ranging from the kitchens of Disneyland to sets of “The Golden Girls”, Mr. Geary talked us through some of the highlights of his book, Made in California: the California-Born Burger Joints, Diners, Fast Food & Restaurants that Changed America. The book, available on Amazon (ISBN: 1945551917), features a plethora of California’s culinary quick-stop favorites, ranging from Bob’s Big Boy to Peet’s Coffee.
The theme of Mr. Geary’s lecture centered on the evolution, including name and location changes, of some of California’s most beloved casual eateries. One notable example was his charming anecdote about the early days of the McDonald’s restaurant. The McDonald brothers cut their teeth in the movie industry, and after not having much success in film, decided to purchase a theater in Glendora. When that venture went belly up, the brothers were left with a load of usherette uniforms. Rather than see their stock go to waste, they started a drive-in restaurant and clad some lovely carhops in the surplus duds. However, as Mr. Geary put it, “The boys liked the carhops too much… so they made the guys get out of their cars and order the food from the window.” Thus McDonald’s, originally called McDonald Brothers BBQ, was born.
Perhaps of particular interest to those of us familiar with the hot rods that descend on Burbank each week to show off their chrome at Bob’s Big Boy, is the somewhat unique story of that establishment’s early franchise model. Bob’s Pantry, as it was originally known, did not franchise its restaurants directly, but rather, it franchised the rights to its burger recipe. So, anyone among us familiar with the Eastern U.S. chains of Shoney’s or Frisch’s Big Boy now know why the burgers slung in those joints are so similar to those served at our beloved Burbank, California Bob’s… they’re actually cousins! George also told us about a similar situation with Dinah’s Family Restaurant near LAX. Apparently, Kentucky Fried Chicken once employed a similar model in franchising their product, and that’s why, long ago, Dinah’s had to pay the Colonel 4¢ for every chicken they sold.
George Geary deserves our thanks for his guided tour of California’s culinary heritage. His talk reminds us that these tasty treasures are fading fast from our California landscape. A fortunate few have been turned into landmarks and historic sites, but far too many are wasting away, awaiting the wrecking ball of progress. There are few things able to so viscerally connect us to our past as the old haunts of our youth. So, grab a copy of Made in California, call up your favorite guy or gal, hop in the old lead sled, and get out there to see these pieces of history before they’re all gone. Bon Appetit!
— Alan Griffin

 

Photos from the Roundup

To be posted soon!

Roundup: August 10 2022

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Roundup Synopsis

Taken From Branding Iron 307 Summer 2022. 

In August, the Westerners welcomed Jillian Moore to the Corral. The Wyoming native, and Ph.D. candidate in English at Duquesne University, spoke of subjects related to her forthcoming dissertation. Her talk, entitled “Selling the Image of ‘The West’: Frontier Economies,” challenged us to take stock of what we enjoy about the American West, to ponder the reasons for our interest, and to take care to be appreciative of the history and culture of its Native inhabitants, rather than appropriative. Speaking on such topics in front of a body founded almost solely on appreciation of the West posed some danger, but Ms. Moore rather deftly navigated those choppy waters to enlighten where others may have admonished. If we were to distill the thesis of her discussion into a single phrase, perhaps the most apt would be, “Give credit where credit is due.”
Perhaps the most impactful section of the presentation featured a historic, Blackfoot-made capote, juxtaposed against a modern, Native-”inspired” coat from the Pendleton company. Ms. Moore highlighted the specific elements of the historic garment, illustrating its connection to a specific time, place, and ethnic group. No such specificity was present in the Pendleton coat, as it was simply a mishmash of Native-like designs in a stereotypically Southwestern color scheme. This comparison served to drive home the point that we should be wary of objects and ideas formed from disparate bits of the art and history of marginalized groups, like America’s indigenous communities, and forcing them through a cultural meat-grinder to arrive at something more readily digestible to consumers unfamiliar with the originals.
In the question-and-answer section following the main presentation, Ms. Moore reiterated that the intention of efforts to mitigate this type of co-option is not to demonize those who occasionally stray from appreciation into appropriation (“Let he who is without sin,” etc.), but rather to properly attribute artifacts and ideas to the cultures that bore them. Most scholars would never use a source in their research without citing it. The same thinking could be applied to consumers in the context of the art and artifacts of our indigenous neighbors. It is possible, and likely preferable, to spend our money on goods made by the people whose culture such products represent. Or, at the very least, we can give credit where credit is due.
— Alan Griffin

 

Speaker Jillian Moore and Sheriff Pete Fries

Roundup: July 13 2022

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Roundup Synopsis

July’s Roundup had Denny Thompson take us out on a history of Dodger Stadium. We enjoyed complimentary peanuts and Cracker Jack, but it was hard to root, root, root for the home team as Denny recounted the murky circumstances surrounding the Dodgers’ acquisition of the stadium site—the once vibrant community of Chavez Ravine. City councilman Julián Chávez purchased the rugged ravine in 1844. From its beginnings, Chavez Ravine was a refuge for many peoples. In the 1850s, it hosted a “Pest House” for Chinese and Mexican smallpox victims. Jewish-Americans settled the ravine in the 1860s, but were forced to relocate their cemetery to make room for oil derricks. By 1900, the area was largely Latino, closely knit, and civically engaged. Denny’s own father and grandparents lived in the Ravine at this time, between 1907 and 1922, before winning a dairy farm in Santa Clarita in a poker game. Chavez Ravine residents won a victory against the oil companies in 1926, when the city council banned industry there. However, the community could not resist the next challenges to its integrity. After WW2, city authorities designated Chavez Ravine a “blighted” neighborhood in need of redevelopment. In 1949, the new Los Angeles Housing Authority secured federal funding to build a public housing project on the site. Utilizing eminent domain, the city purchased the land for $10,300 per property. Homeowners felt pressured to accept this price, which dropped if they held out. As consolation, all former residents were promised preferential placement in the proposed housing project upon completion. Yet by the early 1950s, a specter haunted Los Angeles—the specter of communism. At least, that is how it was seen through the redtinted lens of McCarthyite paranoia. Several prominent “Citizens Against Socialistic Housing,” including then-actor Ronald Reagan, successfully pushed for a referendum that killed the Chavez Ravine housing project in 1952. However, Los Angeles had signed a housing contract with the U.S. government, and in 1954 the Feds only agreed to resell the property to the city for $1.3 million on condition the land be used for “a public purpose.” For 22-year-old city councilwoman Roz Wyman, that purpose was obvious. Los Angeles was a “Big League town” without a Big League baseball team, and needed one badly. Fortuitously for her, the Brooklyn Dodgers were an A-grade team with a D-grade home stadium. Wyman encouraged the Dodgers to move to L.A. in 1957, and team owner Walter O’Malley purchased Chavez Ravine from the city for $494,000 in order to build a new stadium. A 1958 ballot initiative to block the purchase narrowly failed, partly due to wording that confused voters. Sheriffs forcibly evicted the last remaining ten families from Chavez Ravine on May 9th, 1959, a day called “Black Friday” by some. Photos of the Archiga family being dragged out of their home made national headlines, but public sympathy diminished with the revelation that the family owned other properties elsewhere in L.A. Construction of Dodger Stadium was completed in 1962, to the tune of $20 million. The human cost was the exile of a thousand families from Chavez Ravine, the result of broken promises. No alternative public housing project was ever offered. These families were scattered all across Los Angeles, with many members having to split up as dictated by the availability of jobs and housing. The Dodgers, meanwhile, took two decades to find acceptance among Latino Angeleños, but the recruiting of Mexican southpaw pitcher Fernando Valenzuela finally broke the ice in 1980. The community of Chavez Ravine is now a fading memory, but their story is a timeless one concerning questions of eminent domain, public housing, and “public purpose” private property. Many thanks to Denny Thompson for this fascinating discussion. — John Dillon

 

Photos from the Roundup

TBD

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Roundup: May 11 2022

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Roundup Synopsis

Paul Clark took the reins in May, to present us with the exhilarating tale he called “The Rise of the Gasoline Cowboys: Outdoor Motorcycle Recreation in PreWWII California.” A rough and tough subject like this was sure to please those in attendance, just as it must have pleased Ernest Hemingway, to whom the quote which Paul selected is attributed, “There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.” Let’s get on with the sport, then. Paul described the first motorcycle—and he used the term loosely—as a two-wheeled, steam-powered monstrosity, the painting of which showed two stokers following closely behind to keep it fired; hardly reasonable, but the idea was there. As gasoline engines matured, the concept was revived, this time as a three-wheeled contraption resembling early wheelchairs. The shape we have come to expect was introduced around the turn of the century, and Harley-Davidson and Indian quickly became the premier U.S. brands. In the early years, the motorcycle’s popularity followed its practicality. As it became more reliable and affordable, it became more widespread, with numbers in Los Angeles expanding from a few hundred in 1905, to 3000 in 1910, to 7500 by 1917. The reason for the popularity of L.A. as a haven for enthusiasts was the quality of roads and the quality of the weather; you can get a much better return on investment if you are able to ride year-round, as you can in Southern California. Motorcycle clubs sprang up throughout California starting with the Indian Motocycle Club in Los Angeles in 1904. So new was the fad, that they hadn’t even settled on weather they rode “motor-cycles” or “moto-cycles.” These early clubs were keen to be seen as respectable types, which meant that their members showed up to events in their Sunday best and invited photographers and newsmen to document their fine behavior. The publicity seemed to help with popular acceptance of the new machines. What helped even more were organized rallies exhibiting these bikes’ capabilities. Races on dirt and banked wooden ovals, hill climbs, and desert crossings wowed crowds, and newsreels captured the imagination of the region. Hill climbs were the most popular events, with the Capistrano Hill climb drawing an estimated thirty to fifty-thousand attendees by the early 1920s. While these daredevils were risking life and limb storming up hills, the L.A. Motorcycle Club organized “picnic runs” for its members to cruise sedately on the weekends. Endurance racing became more popular as the cycles improved to the point where they could actually endure. With the onset of Prohibition, an L.A. to Tijuana race was organized and billed as a race to a place “where the bar-rigs are still saturated with stronger stuff than grape juice.” 1920 saw the start of the iconic Big Bear “Hare and Hound” Annual Classic, a midnight run on New Year’s Day that ran until 1960. With the onset of WWII, the motorcycle community packed up and went to war. When they returned, the machines they rode were changing, and so was the country. Motorcycle riding was no longer as respectable as it had been prior to the war, and the culture surrounding it changed drastically from its original form. Like with so much else, the Second World War had forever altered part of the American lifestyle. — Alan Griffin

 

Photos from the Roundup

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